After half years’ interviews, diagnostic analysis and discussions by the joint project team members from Beijing Truth Consulting and China United Insurance Holding Company (China Insurance), the consulting project on integrating and promoting the corporate culture and brand planning of China Insurance launched in Sep. 2015 and yielded good results. The corporate culture philosophy, which united 30 years’ development history and inherit several generations’ spirit characteristics of China Insurance, was successfully abstracted under the careful assistance and attentively consulting services from Beijing Truth Consulting. The new corporate culture philosophy will certainly help China Insurance to spread its culture brand, boost its career development, inject new kinetic energy and add a new atmosphere.
Its Mission: Leading the development of the insurance industry, Blessing the most Chinese ordinary people
Its vision: Evolving into a integrated leading, professional insurance and finance group in China
Its Core values: Honesty & Trust, Guardianship, Inclusion, Sharing
Its Enterprise Spirit: Innovation, Aggressiveness, Professionalism, and Teamwork
Its operational Philosophy: Steady and Sustainable Development and Value Development
Its Service Philosophy: Sympathetic Visage, Convenience and Utmost Sincerity
Its Management Philosophy: Must manage China Insurance like a school, a troop and a family (its “Three Styles” Culture: Style of Study, Style of Work and Family Tradition)
Its Brand Slogan: Using the services from China Insurance for each family, China Insurance paying more attention on each family
(2).png)
(6).png)